Dharmendra Singh Takes Charge as Director of Sales – South India at juSTa Hotels & Resorts

Dharmendra Singh has been named Director of Sales – South India at juSTa Hotels & Resorts, Bengaluru. With an impressive career spanning over two decades in hospitality sales, Dharmendra brings unparalleled expertise in driving regional and national sales strategies.  

Prior to this role, Dharmendra served as Director of Sales – Regional at Pride Hotels Group, Bengaluru, where he was instrumental in expanding market share and enhancing revenue performance. His leadership as Sales Director at GreenPark Hotels & Resorts Limited and Associate Director of Sales at The Chancery Pavilion, Bengaluru, further solidified his reputation as a key player in the industry.  

Earlier in his career, Dharmendra managed regional sales operations for Aloft Hotels (Starwood Hotels) and Sparsa Resorts as Regional Sales Manager, showcasing his ability to build and lead high-performing teams. He also served in various sales roles at The Chancery Pavilion and Ramee Group of Hotels, Resorts & Apartments, where he honed his skills in corporate sales, business development, and customer relationship management.  

Dharmendra began his journey as a Management Trainee at Pizza Hut, Bengaluru, after completing his education at IHM Bengaluru, where he earned a diploma in hospitality management. His academic foundation and career progression reflect a dedication to excellence in sales and hospitality.  

In his new role at juSTa Hotels & Resorts, Dharmendra is set to spearhead sales initiatives across South India, leveraging his extensive experience to enhance the brand’s market presence and guest experience.