Turning Moments Into Memories is the Zenith Point of Hospitality - By Amit Das

The purpose of this study is to explore trends in Hospitality Management, focusing on the evolving research landscape and shifting directions in studies related to luxury hotels. Food & Beverage has transformed into a realm of entertainment and luxury, emerging as one of the most popular research themes. Step into an Indian taxi, and the driver is eager to discuss the capital's best sightseeing, restaurants, hotels, and markets. Whether in Kolkata, Delhi, Mumbai, Chennai, Jaipur, or elsewhere, people are captivated by food, chefs, restaurants, bars, and cafes, as well as books and television programs.

Major segments in the hospitality industry encompass fine dining, family/casual, ethnic, and upscale casual establishments, including bars, pubs, and discos. Given the saturated nature of the hospitality market, establishing a unique selling proposition is crucial for success. Creating distinctive and personalized experiences stands out as a key strategy in this competitive landscape.

Having worked in the luxury segment, I have witnessed the emergence of the food traveler – guests and clients who traverse the globe in search of culinary exploration. To cater to these discerning guests, we endeavor to provide experiences that immerse them in unique and unparalleled encounters, resulting in beautiful and lasting memories. These memories, in turn, serve as catalysts for business growth, as guests relive and share their experiences with potential clients and like-minded individuals on social media.

In this era, guests indulge in their food and drinks while interacting with chefs and bartenders as they prepare meals and concoct beverages. Guests cherish intimate and personalized dining experiences, such as finding small notes with petals on the dining table, bearing the signatures of specific employees or highlighting a unique dish or drink. These unique touches contribute to the evolving theater of hospitality, which is becoming increasingly trendy and stylish.

Food and beverage professionals must remain highly attuned to the significance of catering to special diets, including gluten-free, low-carb, and other dietary restrictions. All these influences continuously shape the food and beverage sector. Thus, even if a professional lacks extensive technical skills or knowledge, possessing sharp common sense, attention to detail, a sense of urgency, and the ability to create emotional connections can propel them to the pinnacle of success in the hospitality industry.